A Modern Woman’s Guide to Savvy Shopping

Buying into every clothing fad that hits the shelves will leave your closet bursting at the seams with “nothing to wear.” There’s a smarter way to shop and save money.

Successful people such as Head designer and creative director of Chanel, Karl Lagerfeld and chief editor of Vogue Anna Wintour themselves find something that works for them and stick with it. If they changed their looks as fast as Zara changes its stock, they wouldn’t have the creative energy to fuel the fashion industry in the first place.

Knowing your body shape

Fashion magazines have categorized the female body into three or four groups such has “boy figure”, “apple-shaped”, “pear-shaped”, or “inverted triangle. To shop correctly, you must understand and appreciate your figure. Below are some general guidelines.

Dressing for your figure is about achieving balance. Women who are bigger on top should avoid high necklines and tight-fitting blouses.

If you have hips or legs that are significantly wider than your upper body, you want to avoid color blocking with black on top and white on the bottom. It still holds true that black is trimming and white is the opposite. Where vertical patterns lengthen, horizontal patterns widen.

Dress the part

Simple cuts and soft fabrics help me to stay focused and comfortable. However, if you’re a photographer, a fashion designer, or an artiste you may feel most creative in something more expressive.

Buy clothes you will actually wear

Now that you’ve considered what suits your body and your lifestyle, make sure to keep this in mind when you shop.

Avoid impulsive buying or trendy items by assessing whether or not buying the item makes sense for you. Why buy what you don’t need girl…that is cheating yourself out of what you actually need.

Most important tip is to always buy and wear what you are comfortable in.